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Japan's sole global software representative eyes China expansion

China Daily | Updated: 2015-06-18 08:30

From small beginnings in Yokohama, Japan, Zuken grew rapidly to develop Japan's first full-scale CAD/CAM system for printed circuit board design within its first few years, in the 1970s.

Soon afterwards it established Zuken America - a key step towards the company's global expansion.

"Back then it was very challenging to sell Japanese software abroad," recalled Jinya Katsube, COO of Zuken. "Now our software is as well-known as some of the world's most broadly-used PCB design software." Zuken is still the only electronic design automation company listed on the Tokyo Stock Exchange.

Today, Zuken is engaged in almost every sector, serving companies ranging from consumer electronics to automotive and aerospace, including many global leaders such as Panasonic, Toyota, Continental and ABB.

CR-8000, Zuken's most advanced PCB design environment, offers true 3D capability - positioning the company well ahead of its competitors. Companies who are attracted to CR-8000 are typically those working in high-tech industries, who have day-to-day challenges developing the most complex electronics designs.

Zuken continues to invest heavily in research and development to promote innovation. Last year, the company established a Global Automotive Competence Center in Germany, which contributes to its state-of-the-art software development for the automotive industry.

These days, Zuken is watching as China evolves from its position as a low-cost production base and increases in importance as a global center for high-value R&D. "China is now the world's largest automotive market, and Chinese automotive design requirements are growing ever more sophisticated," Katsube said. "We are looking forward to providing our global expertise and latest technologies to the automotive sector there."

World Eye Reports provided the story.

Japan's sole global software representative eyes China expansion

(China Daily 06/18/2015 page22)

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