On-screen net gains

China's online giants continue to flex their muscles at an ongoing film festival, Xu Fan reports from Shanghai.

Since China's netsurfing population has snowballed to nearly 650 million, it's no surprise that the ongoing Shanghai International Film Festival is overflowing with "Internet" labels.

As the earliest Chinese movie event to gain international attention back in the early 1990s, the festival is regarded by insiders as a trend indicator.