Quality brings just rewards for Laox

Duty-free retailer enjoys rising customer numbers as made-in-Japan products appeal to Chinese wallets, reports Wang Zhuoqiong.

Liu Yafang, a 35-year-old shopper from Shanghai, busily checks a list of items she has stored on her iPhone.

She's on the lookout for made-in-Japan home appliance products, and she couldn't be in a better place to find them: a Tokyo store owned by Laox Co Ltd, the country's largest duty-free retailer which offers goods ranging from electrical appliances to imported cosmetics.