Classic menswear brand plans closer ties

UK fashion firm with Chinese connections is aiming to spread traditional styles

In the British movie Kingsman: The Secret Service, which was released in China in March, the spies were dressed to kill, in more ways than one.

In fact so stylish was their attire that this new generation of British James Bonds went viral on China's social media. That does not necessarily mean the kinds of handmade ties, custom-made shoes and bespoke shirts that these spies wore will make their way into the wardrobes of Chinese men soon.