Bryant sets record with huge Sina audience

NBA All-Star guard Kobe Bryant's debut as a commentator at a live Finals game caused a sensation when it was streamed in China on Monday, raising expectations for his summer tour in a country where he enjoys massive popularity.

The Los Angeles Lakers player, arguably the most popular current NBA player in China, embraced a new role by sharing his insights and analysis as a guest commentator before and after Game 3 of the NBA Finals on sina.com and the online media company's mobile platform.

The Cleveland Cavaliers beat the Golden State Warriors 96-91.