Putting the fizz back into domestic soda market

When it comes to fizzy drinks, the Beibingyang brand is steeped in history after being rolled out in 1936 from an old ice-making factory in Beijing.

Its famous orange soda has always had a faithful following, but now it is going through a sales renaissance since being relaunched in 2011.

Literally meaning Arctic Ocean, the Beibingyang soda company dominated the market in the 1980s before it went into a joint venture with the United States-based PepsiCo Inc in 1994. Production was halted and the popular fizzy drink disappeared off the shelves of Chinese stores.