Online alliances that deliver success

Royal Mail and Alibaba tap e-commerce potential between Europe and the Chinese mainland

The United Kingdom's privatized mail operator, the Royal Mail, has recently responded to heavy criticism since its privatization with a trail-blazing move to capture the delivery market across the Chinese mainland.

Royal Mail has announced a tie-up with Tmall, a website owned and operated by Chinese e-commerce giant Alibaba. Tmall has quickly risen to become the biggest international buying site for UK products online.