White goods brigade looking for more color

Manufacturers discover there is life beyond fridges and washing machines

The Chinese white goods manufacturer Haier Group is looking to increase its sales in Europe by extending its product range to include consumer electronics and energy management systems.

Haier's expansion in Europe reflects a growing trend of Chinese white goods firms expanding their operations internationally after securing significant market share at home. Two of the other companies are Changhong Electric Co Ltd and Hisense Electric Co.