Cultivating your veggies with just one single click

It is not exactly an online craze, but it could be one day. City folk, yearning to own a piece of land to grow their own crops, are signing up to an Internet site that guarantees deliveries of farm-produced products.

Last year, farming cooperatives in Jixi county, Anhui province in eastern China, joined forces with the Internet giant Alibaba Group Holding Ltd to launch an e-commerce enterprise that allows subscribers to lease agricultural land.

Rolled out on Alibaba's group buying site, Juhuasuan, the Jutudi project attracted 3,500 subscribers within the first three days when it came online on March 13, 2014. The number of users reached nearly 9,000 by the end of last year.