Exploit the power of Big Data revolution

Companies are generating data faster than ever before. Most of it in the form of unstructured data, which has been created from relatively new sources including social networks, mobile content, and machine data, all of which create massive complex data sets.

In an information society, it is becoming increasingly important to make sense of data in an economically viable way. It can drive new revenue streams and give companies a competitive advantage, providing a way forward for businesses navigating an increasingly complex marketplace. In this collaborative work by Rob Thomas, an IBM vice-president of big data products, and Patrick McSharry, an Oxford research fellow, the book presents inside stories that demonstrate the power and potential of big data within the business realm.

Providing guidance to improve performance, making better decisions, and transforming business through the effective use of big data, the book provides expert insight on the tool that can revolutionize industries.