A host of new measures will aid startups

China has announced nearly 100 measures to help grass-roots entrepreneurs get more loans, pay less tax and even receive free psychological counseling when their startups fail, top officials said on Friday.

The measures, approved by the State Council earlier this week, aim to help all the emerging companies solve practical difficulties and "clear the unnecessary policy barriers" inside government organs, said Lin Nianxiu, deputy director of the National Development and Reform Commission.

He added that a major task of the policies is to ensure that local startups can better access loans, government subsidies and other supportive services.