Trendy IP programs have to meet audiences' demands

Maopian, a leading domestic intellectual property program agency, recently announced plans to adopt several online literature pieces in films, games and animations, and build an amusement park based on a novel about stealing relics from ancient graves. Will IP programs help make the film industry more creative, or are they just speculative concepts? Comments:

The IP program trend is good because it uses intellect. But the domestic film market is being too speculative about the concept, as is evident from the fact that many online writers have already received orders, even advance payments, for their novels. This is a risky affair because online writers have not yet passed any actual market test and films based on their novels could possibly fail. As a result, the rate of success for IP programs could be rather low. Film producers still need to be cautious.

21st Century Business Herald, June 4