App brings Champagne smarts to your fingertips

If it's not Champagne, the French like to say, it's just bubbles.

While there are other sparkling wines competing in the marketplace, true Champagne only comes from the namesake region of Champagne, France. To further promote the regional appellation and the wine culture, the Comite Champagne, the trade association representing the interests of independent producers and Champagne houses, recently launched its first online education platform - in Chinese, English and French.

Last week, Vincent Perrin, the association's director general, officially kicked off the Chinese version of the platform at a media conference in Beijing, after visiting Hong Kong and Tokyo.