Social media helps photographer to keep tabs on clients

Ou Mingyu, a 26-year-old wedding photographer from Britain, was constantly gazing at her mobile phone during dinner with friends. She was maintaining contact with clients across the world via WeChat.

New media, including WeChat, one of the most popular instant messaging tools, as well as micro-blogging services, have become Ou's main channels for attracting British customers.

Online appointments have boomed since 2013, when Loverstorage, Ou's employer in London, launched its WeChat account. It received more than 150 orders on the platform last year, she said.