Never mind the atmosphere: it's all about the price

Buffet opened by a seafood supplier scores few points for its decor but is a delicious bargain

The other day a friend mentioned a restaurant that had just opened near her home and said she was skeptical if it could make money because when she dined there she was given an incredibly generous run for hers.

This is a seafood buffet restaurant in a shopping mall amid the hustle and bustle of the swanky shopping area of Wangfujing in Beijing.