Disney bows with a merchandising blitz

Biggest ever retail store launched to showcase resort due for spring opening

The Walt Disney Co opens its biggest ever store by size in Shanghai on Wednesday, predominantly to market the Shanghai Disney Resort, which is scheduled to open next spring.

Located in the landmark financial area Lujiazui of Pudong, it is the company's first in the mainland and will also spearhead what is expected to be a huge merchandising operation, offering more than 2,000 products, 90 percent of which will be exclusive to the site.