Game is expanding its horizons - Hoyer
By Sun Xiaochen in Dongguan, Guangdong | China Daily | Updated: 2015-05-16 07:42
The Badminton World Federation aims to expand the Asian-dominatied game's appeal around the world by spreading major tournaments around the world and adjusting the rules.
Badminton is considered more of a leisure activity in many parts of the globe and the continued dominance of Asian powers, particularly China, on the elite stage has raised concerns that will take a toll on the game's overall popularity.
However, Poul-Erik Hoyer, the president of the BWF, remains confident his game is popular throughout the world and that prestgious events are reaching new markets.
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