Cartier and Chinese body to jointly promote art

Art Exhibitions China and Fondation Cartier pour l'Art Contemporain signed a cooperation agreement in Beijing last month, with the aim to jointly promote personnel training, exhibitions and brand marketing, among other areas of mutual interest.

The foundation, also known as Fondation Cartier, is a nonprofit that discovers and promotes modern art, while the Chinese government body specializes in organizing exhibitions of cultural relics in the country and outside.

"We both want to share the beauty of art and that requires expertise," says Stanislas de Quercize, president and CEO of Cartier. "We both want to be culture ambassadors to bring the art of Cartier to the Chinese audience."