Hershey sweetens China lineup with Brookside candies

Undaunted by the sluggish sales during the first three months of the year, confectionery giant The Hershey Co remains confident of ending the year on a solid note with a slew of new product launches.

The company launched Brookside chocolate-covered jelly candies in China on Friday to further consolidate its presence in the country. Brookside Foods was a Canadian company acquired by Hershey in 2011.

The candies, comprising of chocolate covered nuts and dried fruit and currently available only in North America and Canada, is expected to further boost the company's sales in China. It will launch the Brookside products in key markets like Shanghai, Jiangsu, Zhejiang and Anhui, and also make it available through some prominent department stores in Beijing and Guangzhou.