Food for thought for China's young entrepreneurs

They have been called the "1990s Generation". Young, gifted and entrepreneurial, they are the group of talented 20-somethings destined to set up the corporations of the future.

At first glance, technology seems to play a major role in their new ventures. Gaming, Internet services, applications and virtual shopping appear to dominate the landscape when it comes to setting up new businesses.

Yet when you look beyond the cyber world, the real one can be just as fascinating for this new breed of budding tycoons, and probably just as rewarding.