Outlets in lower-tier cities key to steady growth

For foreign retail brands that aim to enter China, the growing second-and third-tier cities can be sources of new growth. But it is important that the brands be well-known and attractive.

And as e-commerce is booming in China, online and offline operations should go hand-in-hand.

Thanks to higher wages, increasing urbanization and improved living standards, the rise of the Chinese consumer became an increasingly important story over the past decade.