Uygur entrepreneur vies for slice of the cake

It was only nine months after his own college graduation ceremony that Adil Mamattura showed up at a job fair at Tsinghua University in Beijing, trying to recruit some of China's best graduates for his startup firm.

The 24-year-old Uygur employer, who passed flyers to potential employees, is the chairman of the board of Hunan Mengxiang Qihang E-commerce Co Ltd.

Compared with the salaries and perks offered by the other 220 companies at the job fair in Beijing, what the Hunan province-based startup offered was not that lucrative to college students in China's capital city. But Mamattura said the key was to sell "the dream of building a listed company from the scratch" to potential employees.