Spotlight on China brands at Milan Expo

Fast-globalizing Chinese companies plan to use the Milan Expo 2015 as a platform to showcase their technology, innovation and brands.

As the May 1 opening day draws nearer, more people are paying attention to the China pavilion. For the first time, Chinese enterprises will have their own pavilion at the event. The China Corporate United Pavilion and property company China Vanke Co Ltd's own pavilion are part of the China Pavilion, which is the second-largest foreign pavilion by area.

Given their increasingly advanced technology and vast financial resources, more Chinese companies than ever plan to take their businesses global. They fully understand the value of brands and are starting to develop marketing, planning and execution approaches for the international stage.