Climbing the pecking order to success

Peng Yu and his girlfriend Dai Ying are two college graduates with a passion for entrepreneurship.

Last summer, Peng, 23, an animal science major at the Southwest University in Chongqing municipality, turned down the chance to continue his postgraduate studies. His girlfriend Dai, 22, also decided to leave college instead of moving to France to study after graduating from Sichuan International Studies University in July this year.

With the help of their parents and by using their savings, they went to a mountainous rural area in Sichuan province last winter to realize their entrepreneurial dream.