Ad in Korean paper puts Ningxiang on map

A full page advertisement in the Korean JoongAng IIbo daily newspaper helped put Ningxiang county on the map for a great many Chinese people. Previously, the small county in Hunan province was a place people failed to spot on their way to scenic Zhangjiajie.

The advertisement was titled with Chinese characters saying, "Come and visit Ningxiang as well as Zhangjiajie."

Despite being targeted at a South Korean audience, it garnered interest in China. More than 60,000 people read a micro blog post about it on the website of the San Xiang newspaper in Hunan province, and the post received more than 2,000 comments.