Spanish agency has the right image for Chinese sports brand

A Chinese sports brand plans to invest $21.4 million in a Spanish sports agent that manages image rights to some of the biggest international soccer players in Europe.

Guirenniao Sportswear Co, the Chinese sports apparel maker, hopes to have a tie-up with Best of You Sports SA, also known as BOY, to develop new business opportunities in the Chinese soccer market.

Under the investment deal, Guirenniao will take a 45 percent stake in the sports agent, a source close to the deal said.