British brands on road to success in China
By Zhang Chunyan | China Daily | Updated: 2015-04-21 08:39
The fast-growing Chinese market has been one of the important factors boosting the British car sector in recent years. A strong brand heritage and government support have helped British cars win acceptance in China and made the auto industry boom again.
China is the second-largest market for British-built cars, with the domestic market being the largest. Exports of British cars to China have increased seven-fold since 2009, according to the British Society of Motor Manufacturers and Traders.
As China's economy matures and changes, Chinese consumers' demand for high-quality vehicles increases. And a well-known brand heritage has placed the United Kingdom in prime position to take advantage of the emerging market.
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