Lincoln in China

2014

April 17 - The US luxury brand announces in Beijing its bold launch in the Chinese market with its unique offering of "personally crafted luxury" called The Lincoln Way. The all-new MKC and MKZ are presented to Chinese customers.

April 20 - The Lincoln MKX concept car makes its world debut at Auto China in Beijing.

June 27 - Oct 10 - The Lincoln Space China Tour sets out from Shanxi province. It travels to Chengdu, Sichuan province; Guangzhou, Guangdong province; Shanghai; Hangzhou, Zhejiang province; and Qingdao, Shandong province.

Oct 23 - Lincoln officially launches in China and announces the retail pricing for the MKZ and MKC.

Nov 6 - The first three Lincoln stores open in Beijing, Shanghai and Hangzhou, the capital of Zhejiang province.

2015

March 26 - Pricing of the MKZ and MKC Lincoln Presidential Series is announced to Chinese customers.

April 20 - The newly expanded Lincoln lineup is presented at Auto Shanghai 2015, with the debut of three new models - the Lincoln Continental Concept, MKX and Navigator. Pre-sale prices for the all-new Lincoln MKX are announced.

China Daily

(China Daily 04/21/2015 page12)