A responsible partner

Jaguar Land Rover is a business that has not lost sight of its true priorities and is committed to growing its business in China in a responsible and sustainable way.

As the company continues to enjoy local success, it recognizes that it has a responsibility as a good corporate citizen to make a positive contribution to Chinese society and to help children flourish.

"We have a long-term commitment to the Chinese market. CSR is an integral part of everything we do," said Jaguar Land Rover Greater China Regional President Bob Grace.

In Shanghai, Jaguar Land Rover launches its latest campaign: "1001 Dreams" at the show. The initiative will support students at the two Hope Schools that the company supports in Ya'an and Zhaotong.

By providing them with the assistance they need, the campaign will make the dreams of 1001 students at both schools come true. The initiative will encourage participation from all members of the Jaguar Land Rover family from dealers and employees to owners and the general public.

To support the campaign, the automaker has launched a website at www.jlr1001dreams.com, which is designed to encourage the public to become involved. Jaguar Land Rover hopes that as many members of the public as possible are engaged, to make a truly significant impact in young peoples' lives.

By making CSR a core component of their auto show presence, the company is demonstrating that giving back to the society around them is a core foundation of their business.

(China Daily 04/20/2015 page23)