Jaguar - relentless innovation

At the auto show, Jaguar invited 60 media organizations from across the country to its "Jaguar Design and Advanced Technology Forum".

The brand's "Never Stop Achieving" spirit of innovation in technology and design was showcased through the forum. This year marks the manufacturer's 80th anniversary.

Focused on "technology with style and soul", the forum comprised of four sessions covering aesthetic appreciation, technology of the all-new XF and Jaguar, science of aluminum and in-car technology.

"As a forward-thinking company, Jaguar continues to push the boundaries of design and technology. It is creating some of the most sophisticated and iconic cars on the road for the modern gentleman. Having set the standard for the past 80 years, our talented team at Jaguar will continue to define car design for the next 80 years as well," said Jaguar Director of Design Ian Callum.

The China reveal of Jaguar's most advanced models took the limelight at this year's auto show.

To celebrate its 80th anniversary, Jaguar launched limited editions of the XJL and XF highlighting its eight-decade-long dedication to pioneering technology, seductive design and high performance.

The debut of the all-new Jaguar XF brings an unrivalled blend of design, luxury, technology and efficiency to lead the business car segment, underpinned by class-leading driving dynamics and refinement.

The model retains its predecessor's core attributes but uses Jaguar's aluminum-intensive architecture to enable weight savings of up to 190 kg.

Double wishbone front suspension and Integral Link rear suspension - combined with a near 50:50 weight distribution - delivers the ideal balance between ride and handling, according to the automaker.

Another eye-catching model at the auto show is the 2016 model year F-TYPE, which further enriches the product lineup to bring pure sports car driving pleasure.

The latest model broadens the F-TYPE range from six to eight derivatives in China. The AWD system extends the performance and dynamic capability on all road surfaces and in all conditions. A new unique bonnet design and distinctive new vents also provide customers with more choices.

"All of these new Jaguar cars built from outstanding technology, design and performance are our tribute to Jaguar's history and heritage over the past 80 years. Inspired by our spirit of 'Never Stop Achieving,' we will continue to provide Chinese customers with heart-moving products, keeping them in touch with the aliveness of the Jaguar Brand, which can only be discovered once in 80 years," said May Che, executive vice president of Jaguar China.

(China Daily 04/20/2015 page23)