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Drone firm an example of innovation-driven leadership

By Qiu Quanlin In Guangzhou | China Daily | Updated: 2015-04-16 08:00

DJI Technology Co is now a leading domestic drone manufacturer, but it had only 90 employees in a single office when it was founded in 2006 in Shenzhen, Guangdong province.

At the time, few people believed that the modest startup would become so successful. By 2013, sales had reached about $130 million, up almost 80-fold from just three years earlier. The staff now numbers about 3,000.

And on Wednesday, media reports suggested that the company was in talks to raise funding from venture capital firms. The reports said the company might raise hundreds of millions of dollars, with investors valuing it at as much as $10 billion.

Drone firm an example of innovation-driven leadership

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