Supermarket chain pulls down website

Australia's biggest supermarket chain apologized on Wednesday and pulled down a website that has been widely criticized for commercializing the centenary of the country's Veterans Day.

Woolworths, which brands itself as "The Fresh Food People," launched the website "Fresh in Our Memories" late on Tuesday to commemorate ANZAC Day, which is on Saturday.

ANZAC stands for the Australian and New Zealand Army Corps, which was part of a disastrous British-led ground invasion of Turkey's Gallipoli peninsula on April 25, 1915. The anniversary of the start of the nine-month campaign by the multinational British Empire force in World War I has become a major national day for both Australians and New Zealanders.