Apple's smartwatch price tag gives customers the pip

Apple Inc's first smartwatch has failed to excite the Chinese market, according to an online survey published on Friday - but enthusiasts have still rushed in numbers to Apple stores to take a look at the long-awaited gadget.

The high price tag of the Apple Watch appears to have scared off buyers, according to the poll conducted by news portal qq.com run by Tencent Holdings Ltd.

The lowest price for the wearable is nearly 2,600 yuan ($418) while the premium version reaches a staggering of 128,000 yuan.