Big bucks in funny business

With the third installment in the hugely successful Lost film series preparing to hit cinemas, its backers are anticipating healthy box office returns. Xu Fan reports.

With zealous predictions that its box office will rake in a record 3 billion yuan ($479.7 million), the producers of the upcoming comedy Lost in Hong Kong have raised eyebrows.

"We earned 3.16 billion yuan with the last installment. It's quite possible one blockbuster will bring in so much (revenue)," Wang Changtian, president of Chinese entertainment giant Enlight Media, the movie's investor and distributor, says at a media event to promote the third installment of the Lost trilogy on March 30.