Tailor-made approach brings rewards

For Haier Group, one of China's largest electronic and electronics goods manufacturers, the one-model-fits-all approach is no longer an option.

People now want air conditioners or refrigerators to fully blend in with their home decor and style.

Wang Youning, general manager for home air conditioner products at Haier, said that customization will be the key to success in China's home appliance industry, which is facing pressure from rising inventories and higher costs.