Restaurateurs get lucky, tap a niche with Fortune Cookie

Getting an alcohol license is easy in Shanghai but finding a premium location can be a battle, as the co-founders of Fortune Cookie discovered. It claims to be the first and only American-Chinese food restaurant in China.

"It's way different here. You could spend up to half a million dollars to get a liquor license in New York, whereas here it costs next to nothing," said David Rossi, 34, from California.

Picking Shanghai was a no-brainer for Rossi and his business partner, American-Chinese restaurateur Fung Lam, whose family has 15 restaurants in the US.