Global conglomerates find their Chinese sweet spots of success
By Wang Zhuoqiong | China Daily | Updated: 2015-03-27 07:24
Three decades after its debut in China, 3M Corp has centered its growth strategy on the tenet of "In China, For China". By finding a close match between its diversified and innovative technologies and the surging demands from various sectors of the local economy, 3M has been able to seize several growth opportunities in the world's largest emerging market.
The China for China approach has also helped the company localize its operations in China. 3M China's business focus has migrated through the stages of imports, local products, and local adaption to fueling local innovation.
The company has a research and development workforce of more than 700 scientists and technicians in China, making it a key contributor to its global R&D network.
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