Ctrip sets up big data platform for hotels

Ctrip.com International Inc, China's largest online travel agency, on Wednesday said it was setting up a new platform that focuses on big data analysis for the hotel industry.

The new company, Beijing JointWisdom Information Technology Co Ltd, has been formed by the merger of two Ctrip affiliates - Brand Wisdom and CHSIS - and will be the first domestic hotel data platform in China.

JointWisdom will integrate the hotel industry's big data and cloud computing technology through its three main businesses, including software development, information channels and market intelligence, said Lin Xiaojun, chief executive officer of the new company.