Market for wine grows as drinkers change their preferences
Wine consumption in China rose by 5.6 percent last year compared with 2013, despite a gloomy political and economic situation for the market, a research report said on Wednesday.
A total of 1.94 billion bottles of wine were drunk in China last year, or 1.43 bottles per capita, and the market has great potential, the report said.
Issued by the Wine Academy at Northwest Agriculture and Forestry University in Yang-ling, Shaanxi province, the report said the Chinese market has entered an era of mass consumption and fast growth.
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