Spain takes pains to lure more tourists from China

It is not customary in Spain to have white rice for breakfast, but the grain is now on the menu of buffets at five-star hotels, as more Chinese tourists vacation in the Mediterranean country.

Adapting menus to cater to Chinese tastes and offering maps and signs in Chinese are just part of a broader strategy in Spain.

Although the number of Chinese tourists has been gradually rising in recent years, the country needs to make more changes to lure a greater number of visitors, said experts at the III Chinese Friendly Cities World Conference, which was held in Madrid last week.