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WeChat global push slows as user growth plateaus

By Meng Jing In Beijing And Xie Yuin Hong Kong ( China Daily ) Updated: 2015-03-19 07:27:10

Tencent to reduce promotional activities in overseas markets, company's founder says

The globalization of WeChat, a messaging application owned by Tencent Holdings Ltd, may face a bump in the road after the Chinese Internet giant decided to reduce promotional activities for the app in overseas markets.

Pony Ma, founder and chief executive officer of the Shenzhen-based Tencent, said on Wednesday that the company will stop overseas commercial promotions through hard advertisements as the app's user growth has been plateauing in overseas markets.

WeChat global push slows as user growth plateaus

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