Xiaomi needs inspired branding in US

As we enter the Year of the Ram, more Chinese brands are roaring like lions on the world stage.

The major finding of this year's BrandZ report on the world's most valuable brands, produced by market research firm Millward Brown, is the continued rise and assertiveness of Chinese brands, especially those of technology and Internet companies.

China's major smartphone brand, Xiaomi Corp, now the world's third-largest smartphone maker, is a perfect example of this development.