PostMart model means better days on the horizon

Firm finds fertile fields for growth in rural areas, reports Wang Zhuoqiong in Xinzheng, Henan.

Dark and dusty, the retail store on the main street of Lijiuchang village in Xinzheng, a small city in Central China's Henan province, has three rows of shelves and a backroom full of fresh food - but its display of merchandise is chaotic.

It is the only grocery shop in a village of 1,500 households.