Online promotions to face more scrutiny

Online advertising will be subject to more scrutiny in China, after a top regulator said on Wednesday that the government would come out with more rules to supervise the sector.

Zhang Guohua, head of the advertisement supervision department at the State Administration for Industry and Commerce, said his department will take more steps to curb illegal and fake online advertisements.

"Those who break the rules will face strengthened supervision and higher fines," said Zhang during the launch ceremony of China's first national mobile advertising regulation in Beijing.