Gangnam style shifts to Bentleys, Maseratis

Flashy Maseratis and Bentleys are fast becoming the cars of choice for young, monied South Koreans, eclipsing German luxury brands now so commonplace that some in Seoul's upscale Gangnam district jokingly refer to a BMW 5-series as a Hyundai Sonata.

Driving the sales of six-figure plus cars is a growing acceptance of conspicuous consumption in the conservative home of Hyundai Motor Co, where more younger, affluent South Koreans are turning their backs on their parents' frugal ways.

"While our parents saved a lot in the past, younger people nowadays spend on things they can enjoy," said chef-restauranteur Song Ji-hoon, who last year sold his Mercedes-Benz CLS to buy a Maserati Ghibli.