Apple Watch may face tough times in China

Apple Inc's first wearable, the Apple Watch, is "exciting" yet "less appealing" to Chinese buyers, industry experts said on Tuesday.

Although the glamorous-looking gadget unveiled by Chief Executive Officer Tim Cook does have some tailor-made features for the China market, a number of its obvious shortcomings, such as the ultra-short battery life and jaw-dropping price tag, are set to undermine its sales performance, they said.

The device, which Cook called "the most personal device we have ever created", will be available for purchase on the Chinese mainland and Hong Kong starting April 24. The latest addition to the Apple family supports WeChat, Tencent Holdings Ltd's messaging app that boasts 468 million users. Online shopping giant Alibaba Group Holding Ltd's mobile payment feature was also added to the smartwatch.