Time for Chinese brands

First lady's choice of outfits propels Guangzhou company to instant fame

At a time when Chinese sportswear and casual attire makers were busy clearing their inventories due to a less clear-cut brand orientation, China's domestic high-end designer brands seem to be enjoying better fortunes.

Chinese high-end women's apparel designer brand Koradior is one of the best performers in the market. Taking up 1 percent of the Chinese high-end women's apparel market, it was rated as the sixth-most popular Chinese women's apparel brand by global market consultancy Frost & Sullivan in 2013. It was successfully listed on the Hong Kong Stock Exchange in June last year with a listing price of HK$5 ($0.64). So far, the price has increased to more than HK$9 per share.