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Quality, safety should be buzzwords for online firms, says Suning chief

By Wang Zhuoqiong | China Daily | Updated: 2015-03-05 08:52

E-commerce firms in China will have to ensure the safety and quality of the products that are transacted through their platforms, according to a proposal floated by a leading industry official.

Zhang Jindong, chairman of electronics retailer Suning Commerce Group and a member of the National Committee of the Chinese People's Political Consultative Conference, the top advisory body, said his proposal aims to safeguard consumer rights and create a robust e-commerce system devoid of wrongdoings, counterfeits and poor quality products.

Online retail sales climbed to 2.79 trillion yuan ($450 billion) in 2014, representing a year-on-year growth of 49.7 percent. Though the segment accounted for 10 percent of the total consumption in China, it was bogged down by counterfeit products and copyright infringements.

Quality, safety should be buzzwords for online firms, says Suning chief

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