Company Special: Coca-Cola celebrates iconic bottle's centenary year

As well as its classic taste and formula, Coca-Cola's distinctive packaging has undoubtedly played an important role in its success as a top-selling international soft drink.

The iconic Coca-Cola bottle was described by industrial designer Raymond Loewy as the "perfect liquid wrapper" and has become an influential symbol of design, art and culture.

Since the bottle was designed in 1915, more than 300 billion have been sold, according to the company's sales records.