E-commerce purchase regulations modified

The State Administration for Industry and Commerce released an enhanced consumer protection regulation on Tuesday governing e-commerce purchases.

Under the new regulation, customers can return the opened goods they bought online within seven days and get full refunds, without providing any reason for the return.

The rule is slated to come into effect on March 15. Online retailers who refuse or delay to process the returns could be imposed fines as high as 500,000 yuan ($79,650), according to the administration.